Market research is about INFORMATION. Collecting it, Calculating it, and Figuring out what it means for you organization.
As a business owner, you can do market research anywhere.
It’s for YOU! You don’t need to be a large company with a large budget to enjoy the benefits of market research.
If your problems or opportunities fit under the following items you need to do market research.
Have you ever heard that saying “work smarter, not harder?” When you use market research, you allow customers/clients to help shape your marketing decisions. This makes it easier to make those big decisions because you have the information needed to support your decisions.